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Public relations agency

Advertising, marketing and public-relations agencies solve different communication problems.

What to expect

Paid campaigns, customer research and media relations should not be bundled under a vague promise of visibility.

A good place to start

Define the audience, objective and measurable deliverables. Ask who does the work, what media or production costs are separate and how results and rights are reported.

What to compare

  • Specific objective
  • Deliverables and costs
  • Reporting and ownership
Start with a clear brief

Describe the problem, the result you need and your deadline. Agree the work, fees, review points and ownership of the result. A useful first conversation should leave you with a clear next step.

Something else to discover

Copywriter

Copywriters turn a brief into text for a particular audience and purpose.

SEO specialist

SEO services aim to improve how useful and understandable a site is for search engines and visitors.

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